[et_pb_section fb_built=”1″ _builder_version=”4.24.0″ background_enable_color=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”1px||1px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Inter|600||on|||||” text_text_color=”#7f7f7f” text_font_size=”15px” text_orientation=”center” custom_margin_tablet=”||16px||false|false” custom_margin_phone=”||10px||false|false” custom_margin_last_edited=”on|tablet” text_font_size_tablet=”15px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
Client case<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ _dynamic_attributes=”content” text_font=”Open Sans||||||||” text_text_color=”#ffffff” text_font_size=”65px” text_line_height=”1.1em” header_font=”Inter|600|||||||” header_text_color=”#232323″ header_font_size=”72px” header_line_height=”1.1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”100%” module_alignment=”center” custom_margin=”18px||40px||false|false” text_font_size_tablet=”52″ text_font_size_phone=”52″ text_font_size_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxIMT4iLCJhZnRlciI6IjwvSDE+IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][et_pb_image src=”https:\/\/rcs.be\/wp-content\/uploads\/2026\/04\/AVA_Image_RCS.png” title_text=”AVA_afbeelding_RCS” _builder_version=”4.24.0″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.0″ custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”rij” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||30px|||” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text ul_item_indent=”50px” admin_label=”Text” _builder_version=”4.27.0″ text_font=”Inter||||||||” text_text_color=”#636363″ text_font_size=”20″ text_line_height=”1.5em” header_2_font=”Inter|600|||||||” header_2_font_size=”38px” header_2_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” custom_css_main_element=”h2 {|| color: #232323 !important;||}” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
De feestdagen zijn traditioneel een van de meest competitieve periodes voor retailmerken om door de media clutter heen te breken. Traditionele kanalen staan onder druk, e-mail kampt met dalende open rates, terwijl SMS beperkt wordt door het tekstgerichte karakter. <\/p>\n
AVA<\/a> stond voor 3 belangrijke uitdagingen:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.24.0″ text_font=”Inter||||||||” text_text_color=”#636363″ text_font_size=”20″ text_line_height=”1.5em” header_2_font=”Inter|600|||||||” header_2_font_size=”38px” header_2_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” custom_css_main_element=”h2 {|| color: #232323 !important;||}” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/rcs.be\/wp-content\/uploads\/2026\/04\/RRS_Customer_Stories_AVA_Logos.png” title_text=”RRS_Klanten_Verhalen_AVA_logo's” _builder_version=”4.24.0″ _module_preset=”default” width=”80%” module_alignment=”center” custom_padding=”0px|||||” border_radii=”on|20px|20px|20px|20px” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text ul_item_indent=”50px” admin_label=”Text” _builder_version=”4.24.0″ text_font=”Inter||||||||” text_text_color=”#636363″ text_font_size=”20″ text_line_height=”1.5em” header_2_font=”Inter|600|||||||” header_2_font_size=”38px” header_2_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” custom_css_main_element=”h2 {|| color: #232323 !important;||}” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n Universal Media<\/a> and The Wave<\/a>, expert in datamarketing, ondersteunden de campagnestrategie en audience activation.<\/p>\n RingRing bood als technologiepartner:<\/p>\n <\/p>\n Hierdoor kon AVA RCS inzetten als premium en meetbaar communicatiekanaal.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/rcs.be\/wp-content\/uploads\/2026\/04\/RRS_Customer_Stories_AVA_RCS_Solution_NL-1.png” title_text=”RRS_Klant_Verhalen_AVA_RCS_Oplossing” _builder_version=”4.24.0″ _module_preset=”default” custom_padding=”57px|||||” border_radii=”on|20px|20px|20px|20px” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text ul_item_indent=”50px” admin_label=”Text” _builder_version=”4.27.0″ text_font=”Inter||||||||” text_text_color=”#636363″ text_font_size=”20″ text_line_height=”1.5em” header_2_font=”Inter|600|||||||” header_2_font_size=”38px” header_2_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” custom_css_main_element=”h2 {|| color: #232323 !important;||}” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n RCS is de volgende generatie in mobiele messaging. Vergeleken met SMS biedt het bedrijven een rijker formaat waarin tekst, visuals (afbeeldingen en video\u2019s) en interactie binnen de native messaging app kunnen worden gecombineerd zonder dat een app van derden moet worden gedownload. <\/p>\n AVA werkte samen met The Wave, Universal Media en RingRing om de eerste RCS-campagne in Belgi\u00eb te lanceren, waarbij de technologie voor het eerst in het land in een echte retailtoepassing werd gebruikt.<\/p>\n Volgende native RCS-mogelijkheden werden daarbij ingezet:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”rij” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|||” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.24.0″ text_font=”Inter||||||||” text_text_color=”#636363″ text_font_size=”20″ text_line_height=”1.5em” header_2_font=”Inter|600|||||||” header_2_font_size=”38px” header_2_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” custom_css_main_element=”h2 {|| color: #232323 !important;||}” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.24.0″ _module_preset=”default” width=”90%” max_width_tablet=”80%” max_width_phone=”90%” max_width_last_edited=”on|tablet” custom_padding=”29px||29px||true|” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f9f9f9″ custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_blurb title=”50 001″ _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”Inter|700|||||||” header_text_color=”#232323″ header_font_size=”32px” body_font=”Inter|500|||||||” body_text_color=”#636363″ text_orientation=”center” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-2d693c51-e451-4f07-be9a-1bac04f0f84e%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93}”]<\/p>\n Messages sent<\/span><\/span> <\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f9f9f9″ custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_blurb title=”98%” _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”Inter|700|||||||” header_text_color=”#232323″ header_font_size=”32px” body_font=”Inter|500|||||||” body_text_color=”#636363″ text_orientation=”center” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-2d693c51-e451-4f07-be9a-1bac04f0f84e%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93}”]<\/p>\n Delivery rate<\/span><\/span> <\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f9f9f9″ custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_blurb title=”69%” _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”Inter|700|||||||” header_text_color=”#232323″ header_font_size=”32px” body_font=”Inter|500|||||||” body_text_color=”#636363″ text_orientation=”center” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-2d693c51-e451-4f07-be9a-1bac04f0f84e%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93}”]<\/p>\n Read rate<\/span><\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f9f9f9″ custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_blurb title=”\u20ac0,44″ _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”Inter|700|||||||” header_text_color=”#232323″ header_font_size=”32px” body_font=”Inter|500|||||||” body_text_color=”#636363″ text_orientation=”center” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-2d693c51-e451-4f07-be9a-1bac04f0f84e%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93}”]<\/p>\n Cost per read<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”rij” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||30px|||” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ text_font=”Inter||||||||” text_text_color=”#636363″ text_font_size=”20″ text_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n De \u20ac 0,44 Cost per read omvat de kosten voor zowel het afleveren van RCS-berichten als voor het huren van de prospectiegegevens.<\/p>\n Deze resultaten bevestigen sterke technische prestaties op vlak van deliverability en betrokkenheid. De cost per read is afhankelijk van de campagne en wordt uiteraard sterk be\u00efnvloed door het merk. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”rij” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||30px|||” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ text_font=”Inter||||||||” text_text_color=”#636363″ text_font_size=”20″ text_line_height=”1.5em” header_2_font=”Inter|600|||||||” header_2_font_size=”38px” header_2_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” custom_css_main_element=”h2 {|| color: #232323 !important;||}” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n Met een read rate van 69% presteerde de AVA RCS-campagne aanzienlijk beter dan de typische open benchmarks van 20% voor e-mail. RCS slaagt er in om 3 keer meer aandacht te genereren dan e-mail. De RCS-campagne bewijst de technische maturiteit van het kanaal en de mogelijkheid om de doelgroep te engagen. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”rij” _builder_version=”4.24.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||0px|||” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.24.0″ text_font=”Inter||||||||” text_text_color=”#636363″ text_font_size=”20″ text_line_height=”1.5em” header_2_font=”Inter|600|||||||” header_2_font_size=”38px” header_2_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||0px|” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|tablet” custom_css_main_element=”h2 {|| color: #232323 !important;||}” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.24.0″ _module_preset=”default” width=”90%” max_width_tablet=”80%” max_width_phone=”90%” max_width_last_edited=”on|tablet” custom_padding=”29px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f9f9f9″ custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_blurb title=”Een opvallend kanaal” _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”Inter|700|||||||” header_text_color=”#232323″ header_font_size=”32px” body_font=”Inter|500|||||||” body_text_color=”#636363″ text_orientation=”center” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-2d693c51-e451-4f07-be9a-1bac04f0f84e%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93}”]<\/p>\n RCS werkt als een digitaal reclamebord in je broekzak \u2013 de boodschap wordt gezien en begrepen zonder dat je er iets voor hoeft te doen.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f9f9f9″ custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_blurb title=”Traffic driver” _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”Inter|700|||||||” header_text_color=”#232323″ header_font_size=”32px” body_font=”Inter|500|||||||” body_text_color=”#636363″ text_orientation=”center” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-2d693c51-e451-4f07-be9a-1bac04f0f84e%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93}”]<\/p>\n Visibiliteit is een belangrijke driver van offline winkelgedrag.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”#f9f9f9″ custom_padding=”30px|30px|30px|30px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_blurb title=”Mature technologie” _builder_version=”4.24.0″ _module_preset=”default” header_level=”h3″ header_font=”Inter|700|||||||” header_text_color=”#232323″ header_font_size=”32px” body_font=”Inter|500|||||||” body_text_color=”#636363″ text_orientation=”center” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|desktop” body_font_size_tablet=”16px” body_font_size_phone=”16px” body_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-2d693c51-e451-4f07-be9a-1bac04f0f84e%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93}”]<\/p>\n De campagne bevestigt RCS als een betrouwbaar en volledig operationeel kanaal in Belgi\u00eb met een hoge delivery rate en sterke user experience.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ column_padding_mobile=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.0″ background_color=”#232323″ background_enable_image=”off” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” custom_margin=”25px||25px||true|false” custom_padding=”35px||35px||true|false” custom_padding_tablet=”17px|||” custom_padding_phone=”” border_radii=”on|20px|20px|20px|20px” locked=”off” global_colors_info=”{}” custom_padding__hover=”30px||30px||true|false” custom_padding__hover_enabled=”on|hover”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ text_font=”Inter||||||||” text_text_color=”#FFFFFF” header_font=”Inter||||||||” header_line_height=”1.1em” header_2_font=”Inter|600|||||||” header_2_text_align=”center” header_2_text_color=”#fcfcfc” header_2_line_height=”1.2em” text_orientation=”center” width=”80%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]<\/p>\n RingRing helpt merken bij het ontwerpen, implementeren en opschalen van hun eerste RCS-campagnes, van de technische integratie tot de uitvoering van de campagne.<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.ringring.be\/nl\/contacteer-ons\/” button_text=”Contacteer ons” button_alignment=”center” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#232323″ button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”10px” button_font=”Inter||||||||” button_icon=”&||divi||400″ button_on_hover=”off” transform_translate_linked__hover=”off” custom_padding=”10px|40px|10px|20px|true|false” custom_padding_tablet=”10px|45px|10px|25px|true|false” custom_padding_phone=”8px|30px|8px|15px|true|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ button_text_size_tablet=”14px” button_text_size_phone=”12px” button_text_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-2d693c51-e451-4f07-be9a-1bac04f0f84e%22:%91%22button_bg_color%22%93}” button_bg_color__hover_enabled=”off|desktop” button_bg_color__hover=”#111111″ button_bg_enable_color__hover=”on” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|hover” transform_rotate__hover_enabled=”on|hover” transform_skew__hover_enabled=”on|hover” transform_origin__hover_enabled=”on|hover” transform_translate__hover=”2px|-2px” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Client caseDe uitdaging De feestdagen zijn traditioneel een van de meest competitieve periodes voor retailmerken om door de media clutter heen te breken. Traditionele kanalen staan onder druk, e-mail kampt met dalende open rates, terwijl SMS beperkt wordt door het tekstgerichte karakter. AVA stond voor 3 belangrijke uitdagingen: Opvallen in het competitieve communicatielandschap. Niet enkel online interacties maar ook traffic genereren naar de winkels. Een complexe gestaffelde korting communiceren (-10% tot -25% op basis van besteding) in een uitgebreider bericht dan de standaard SMS van 160 tekens met meer ruimte voor lay-out. Onze rol: technologiepartner Universal Media and The Wave, expert in datamarketing, ondersteunden de campagnestrategie en audience activation. RingRing bood als technologiepartner: Ondersteuning bij het opzetten en laten valideren van de RCS-agent door de Belgische telecomoperatoren. De RCS API om de RCS-berichten te versturen. Technische ondersteuning om het RCS-bericht te maken inclusief rich media content zoals afbeeldingen en interactieve elementen. RCS message delivery en read receipts via webhooks. Hierdoor kon AVA RCS inzetten als premium en meetbaar communicatiekanaal.De oplossing: RCS (Rich Communication Services) RCS is de volgende generatie in mobiele messaging. Vergeleken met SMS biedt het bedrijven een rijker formaat waarin tekst, visuals (afbeeldingen en video\u2019s) en interactie […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-293743","page","type-page","status-publish","hentry"],"yoast_head":"\n\n
Onze rol: technologiepartner<\/span><\/span> <\/h2>\n
<\/h2>\n
\n
De oplossing: RCS (Rich Communication Services)<\/h2>\n
\n
Resultaten<\/h2>\n
Performante resultaten<\/h2>\n
Belangrijkste opmerkingen<\/h2>\n
Klaar om je eerste RCS-campagne te lanceren?<\/h2>\n